Rolf Kremer

Bad marketing

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Today I read an article about a singer Santigold on > Spiegel Online. I never heard about she. The author of the article wrote she is the only true Pop Queen. So, I searched in Google for her and found her website: > Santigold.com. On the homepage the video of her new song is integrated. I clicked on it to see it, and I saw “Dieses Video ist in Deutschland leider nicht verfügbar, da es möglicherweise Musik enthält, für die die Musikrechte von der GEMA nicht eingeräumt wurden”. (In English: “Video is not available, since the video is not authorized by the GEMA.”) The reason is that the video was uploaded to YouTube. But, how bad is the marketing? On the homepage of a singer I should be able to see the videos. Other videos on the website are also not available.

Written by rkremer

July 20, 2012 at 8:18 pm

Posted in Music

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